Upazila Digital Mela & Internet Week will be a country wide festival celebrating the uses and the benefits of Internet and internet enabled applications. In Bangladesh, there are over 40 million internet users in the country, the majority of whom use internet through their mobile. However, a great many of users in Bangladesh only view internet usage in a limited scope - for social networking and as a means for keeping connected. Through the Upazila Digital Mela & Internet Week initiative, we hope to increase their awareness of the life changing capabilities of the internet for employment, education, eCommerce, agriculture, health benefits, eGovernance, public services, entertaintment and so forth.
|Dhaka||Banani Field||5, 6, 7 September|
|Rajshahi||Nankinbazar Field||9 September|
|Sylhet||City Indoor Stadium||11 September|
Upazila Digital Mela & Internet Week will be a week-long event, held throughout the country. There will be major expositions showcasing internet technologies, applications and software packages in three major cities of the county - Dhaka, Rajshahi and Sylhet. Along with that, we will also have programs held in each of the 487 Union Digital Centers throughout the country to inform and educate. These UDCs will showcase some of the key technologies and applications showcased at the main expos. There will be Education corner, ICT service corner, E-Commerce corner and Freelancing corner in the event. Renowned personalities will make the event more successful by their presence. Students from different educational institutions will be given practical information regarding the use of email, dropbox, e-learning, browsing etc. Teachers will show their digital contents and make students aware of digital multimedia classroom teaching method. The best UDC's will be recognized and awarded in the event.
Different seminars and workshops will be organized throughout the event. There will be separate stalls for all UDCs. They will show how to pay bills online, how to get necessary information about mobile banking, life insurance and other online services easily. There may be training workshop for young entrepreneurs and students regarding 'Learning & Earning'.
We are expecting a footfall of 4 million people during this week.
Due to the vast nature of the event, Upazila Digital Mela & Internet Week will have a very large footfall. We are confidently expecting that, during the course of the week, over 4 million people will partake in the event. This includes students, professionals, industry leaders, businessmen and people from all socio-economic backgrounds throughout the country.
The people from rural and suburban areas are also a significant part of this festival. A huge number of people are expected to attend the festival through the respective UCDs in their areas.
Happening jointly for the first time, Upazila Digital Mela & Internet Week will be vast in scale and reach, influencing millions of people throughout the country about the uses of the internet.
The event will be heavily covered throughout all forms of media through ATL and BTL activities. Upazila Digital Mela & Internet Week will have a strong Digital media presence especially through the mass media and popular social media platforms such as Facebook, Twitter and through numerous technologies related blogs and sites on the internet. Upazila Digital Mela & Internet Week will be heavily covered in printed media as well, with coverage appearing in all of the major Bengali and English Daily newspapers in the country.
The communication plan has been done in such a way so that it catches the attention of people from both the urban and rural areas as the target is to reach the unconnected people and to open new avenues. The communication plan consists of a month long of activity which has already started. Mass communication will start with the official announcement.